Member Theatres News & Meeting Information 2004 Audience Survey Contact TAMA
 

The Theatre Arts Marketing Alliance (TAMA) is an alliance of marketing personnel representing over 20 of Greater Boston’s professional theatre companies with annual operating budgets of $1.2 million or less. TAMA’s mission is to increase ticket sales and audiences at theatre companies of Greater Boston through cooperative and collaborative marketing efforts and through a sharing of ideas and resources. TAMA was formed in 2002 by StageSource, the Alliance of Theatre Artists and Producers.

Achievements

  • Funding from Fleet/Bank of Americafor TAMA Audience Survey project. (April 2004)
  • Funding from The Boston Foundation for the TAMA Audience Survey project.
  • Ongoing Postcard exchanges in lobbies of TAMA theatres.
  • Developed matrix of resource sharing including playbill advertising trades, mailing list trades, lobby space for poster trade, etc.
  • Playbill/Panorama: met with publisher re: collective advertising in Playbill
  • ArtsBoston: met with Miki Robinson, Catherine Peterson re: Ticket to the Arts, other collaborative advertising (radio, Phoenix)
  • TheaterMania: met with Darren Sussman, Alison Albeck re: online ticketing, regional marketing, e-blast marketing
  • Vendini.com: met with representative re: online ticketing service

Criteria

  • Professional non-profit theatre in Greater Boston
  • In operation for minimum of three years
  • Under $1.2 million annual operating budget

Goals

  • Create network of peers
  • Seek collective opportunities
  • Increase visibility of theatre in Greater Boston

Potential Projects

  • Joint advertising in print, radio, tv media for discounted rates
  • Guide to Theatres, brochure for audiences and tourists point of entry
  • Postcard Exchange in lobbies
  • Central Press List maintenance and sharing
  • Circle of Friends (Taste of Theatre) expansion
  • Show of the Month Club
  • Membership in Greater Boston Convention and Visitors Bureau (GBCVB)
  • Kiosk presence in Theatre District

Potential Partners/Collaborators

  • StageSource
  • ArtsBoston
  • Arts & Business Council, National Arts Marketing Project
  • BAMA
  • MAASH
  • National Amusements
  • GhostLight Media, marketing services companies, et al.
  • The Boston Foundation, Fidelity Foundation, Fleet
  • Boston Globe, Boston Herald, Phoenix, TAB

Structure

  • One representative per company
  • Meet monthly (bi-monthly?)
  • Two hour meeting, rotate host
  • Elected Chair, Vice Chair, Clerk
  • No Dues

  


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