Grand
Prize Winner Receives Tix to 20 Theatres
Theatre Arts Marketing Alliance Gathers Results from over 4,000
Completed Surveys
January 2005
As part of the Theatre Arts Marketing Alliance audience survey
initiative, Flora Gonzalez of Cambridge, Massachusetts, has
been drawn as the grand prize winner of two tickets at each
of 20 participating theatres throughout Massachusetts. As part
of an audience survey initiative that took place at theatres
from August to December 2004, audience members who submitted
their names were entered into a grand prize drawing. As the
lucky winner, Flora Gonzalez will receive two tickets valid
for one performance at each participating theatre. Also named
were 20 winners who will each receive two tickets to one of
the participating theatres. The winners hail from a diverse
cross-section of cities and towns throughout Massachusetts from
Fall River and Middleboro to Boston and Cambridge, from Billerica
and Framingham to Belmont and Newton. More>
Theatre Arts Marketing
Alliance Launches Audience Survey
at 21 Theatres throughout Greater Boston
Summer/Fall 2004
The Theatre Arts Marketing Alliance (TAMA), formed in 2002
by StageSource, is a group of marketing personnel representing
over 20 of Greater Boston's mid-sized, small and fringe professional
theatre companies. TAMA's mission is to increase ticket sales
and audiences through cooperative and collaborative marketing
efforts, as well as through the sharing of ideas and resources.
To this end, this fall an unprecedented collaboration of 21
midsized, small, and fringe theatre companies in the Boston
area will administer audience surveys to conduct a strategic
assessment of their audiences through an audience development
survey. The survey is designed to elicit information about
the people who are currently attending theatre performances
— their buying patterns, preferences, and demographic
characteristics. More>
2004-2005 Meeting Schedule
- September 28
- October 25
- November 30
- December - No Meeting
- January - No Meeting
- February 2
- March 15, Boston Playwrights' Theatre, 6:00 - 8:00pm
- April 26, Boston Playwrights' Theatre, 5:30 - 7:30pm
- May 31, Boston Playwrights' Theatre, 5:30 - 7:30pm
- June 21
If you are a member of the press, a vendor or another organization
who would like to be a guest presenter at a TAMA Meeting,
please contact us at contact@tamaboston.org
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